Feeds:
Posts
Comments

Posts Tagged ‘small business’

Does Facebook video tempt you, but you’ve never done it, you’re “not a public speaker”, or you’re

(more…)

Read Full Post »

Gathering up your consignment shop figures: PayPalIf you, like me, are starting to collect up all those facts and figures for your tax filing, here’s a simple way to get the annual totals of the amounts you collected, refunds you sent, and payment fees from your interactions with PayPal.

Bookmark this! It’s IMPOSSIBLE to find on PP (could it be they’re afraid you’ll freak?) and it’s

(more…)

Read Full Post »

Still think Facebook and Google are the end-all and be-all?

What social media gets

Learn more about using Pinterest to build traffic to your shop web site (and dollars to your bottom line in your consignment, resale or thrift shop) on my Pinterest board and the posts about Pinterest here on Auntie Kate’s blog!

Read Full Post »

Thinking of getting a resale map together?

If your shop has similar neighbors (and by neighbors, we mean in driving distance!) a simple handout could draw traffic to your business.

Such a handout needn’t be elaborate nor expensive to produce. Here’s an example that looks to be a third-sheet, heavy-stock paper. This is the type of brochure that could be easily printed and even replicated as needed by each shop:

Resale shops can band together to increase exposure

Click to enlarge. Photos courtesy of sonomanews.com

 

And don’t think you’ll simply be siphoning off the other businesses’ traffic. A concerted effort like this will find all of you new customers and draw new folks nto resale-fandom. Not to mention press and blogger attention.

All a map like this requires is someone to contact participants and set a budget for participation, someone with minimal computer skills to do the layout, and someone to deliver and store the finished product. That should be three different folks; but if it’s all one person, this could even be a paying job. (That’s how my local map is produced, as a profit-making production.)

I suggest adding one thing to this layout. A spot for each shop to stamp/ print “Courtesy of [MyShop]” so the recipient feels especially warm to the shop that gave it to her/him!

 

Read Full Post »

Bummer, right? No matter how cute and interesting and vital your page is, very few of those who follow you will ever be offered the choice to read it. Is there a solution? YES. (Well, MAYBE. Read on…)  (more…)

Read Full Post »

« Newer Posts - Older Posts »