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Posts Tagged ‘success’

Using her (pink-bathing-capped) head.

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , , , on August 26, 2014| 2 Comments »

You can have a promo for a few hours or a day… or you can hold it and reap the benefits and goodwill for long after.

Ice bucket challenge goes BIG on AuntieKate.wordpress.comAnd Marianne Evans, owner of Your Best Friend’s Closet, a HowToConsign.com Sponsor Shop, used her pink-bathing-capped head for her latest shop happening.

Not only did the shop do promotion before the event: the trending Ice Bucket Challenge, but they went BIG, as in the Fire Department coming to fill a dunk tank in their parking lot…

But they also, since they were collecting funds for the ALS Challenge, set up a GoFundMe link for their Facebook followers who missed the chance to dunk Marianne, her staff, and business associates she challenged with a well-tossed ball.

Resale's BEST Promotions from TGtbT.comNow that’s a perfect example of expanding the impact your events have on your business…and a perfect example, too, of what you can learn from Resale’s BEST Promotions, a Too Good to be Threw Product for the Professional Resaler. Get your copy PDQ from TGtbT.com

The shop raised almost $1000 for ALS in the IceBucketChallenge… and raised their community visibility a thousand-fold as well! Follow Your Best Friend’s Closet on Facebook.

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Loving this organizational idea using email!

Posted in 5- Minute Fixes, Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged , , on August 12, 2014|

The postman ringeth rather too frequentlyletter binds your clients more tightly to your consignment shopI’ve tried them all. Every app, program, trick there is to keep myself and the multiple aspects of my life as a consignment and resale consultant, not to mention sister, aunt, volunteer worker, history lover organized. Still, I miss (more…)

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Beach reading for consignment & resale shopkeepers

Posted in Shopkeeping talk, tagged , , on July 12, 2014| 3 Comments »

It’s hard to relax when you’ve got nagging questions about your consignment, thrift or resale shop. If you want to dive into a thrilling read at the beach, Auntie Kate has some titles to suggest.

Beaching RTeading to build your consignment, resale, or thrift business from TGtbT.com

Need a good beach read?

Well, there’s no heaving bosoms (unless it’s yours heaving with ideas for your shop) or burning buildings (unless it’s your shop getting HOTHOTHOT) on this list, but I think you’ll find some helpful ideas on this blog post from Constant Contact.

My personal recommendations are here, ready to order from Amazon (and of course, they list second-hand copies too!) if you are intrigued.

Books about retailing in general are here, including this summer’s fave, E-Myth Revisited.

Still browsing the shelves? Here’s 53 recommendations from Goodreads.

Just don’t forget the sunscreen!

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Ask for what you want.

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , on June 25, 2014|

Don’t be shy. If you want them to “share” a Facebook post or “forward this email to a friend”, you have to ask for it.

Same goes for (more…)

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Retail’s Dirty Secret

Posted in economics of resale, Shopkeeping talk, tagged , , , , , on June 5, 2014| 15 Comments »

I have, in my car, a 4″ high pile of coupons to Bed Bath & Beyond. I’m guessing you do too.

Must you mark up to mark down, ponders Auntie Kate of TGtbT.comAfter all, they’re (more…)

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