Well, ’tis the season of love… hearts and flowers everywhere, love is all around and so on!
Why not make marketing use of Valentine’s Day… by asking your clientele towrite a love letter to your consignment, resale or thrift shop?
There’s two ways to do this, depending on what use you will make over the coming years of their compliments.
* The tactile way: Hands-on is most appropriate for Valentines, don’t you think? Provide your customers with paper and pencil, and on the bottom of the provided paper, add a little line re “Optional: Name______________ if you will allow us to use this in our marketing for MyShop”
* The social media way: Provide them with a card listing the various sites on which they can review your shop online. Expect a low rate of results on this… very few people will be motivated to save the card, and actually go to those sites. But it’s worth printing up some cards which basically costs only a few bucks.
Either way, make your request attractive and appealing: Give the “tactile” folks the heart-embossed pencil to keep, give the “social media” folks the card tied with curly ribbon to a baggie of candy hearts.
Auntie Kate The Resale Expert 