When people put “Find us on Facebook” 
in their ads, on their web sites or business cards
they don’t really mean that!
Facebook is many things… but it’s not (more…)
Posts Tagged ‘web’
URL it, DARN it!
Posted in Shopkeeping talk, Teeny Tips, tagged advertising, Facebook, resale shopkeeping, starting a consignment shop, web on August 1, 2016| 7 Comments »
Shut UP, Facebook!
Posted in 5- Minute Fixes, Shopkeeping talk, tagged profit, resale shopkeeping, success, web on July 20, 2016|
Do you resent the time Facebook gobbles up out of your life? You go to Facebook just to do specific things (post, check messages, participate in a group) and all of a sudden, it’s a half-hour (or an hour!) later and your life has not been enriched in any way?
There’s a solution.
Kill the newsfeed. Yup, there’s an app for that (actually, it’s a Chrome browser extension), and that’s what it’s called. Here’s what they say about themselves:
Saves you time by getting rid of Facebook news feed.
Kills the news feed and replaces it with a message reminding you not to get distracted. That’s it. You can still check your messages and notifications, post status updates, and do everything you could do before. You just won’t get distracting news feed posts anymore.
No more wasting time on Facebook. No more getting distracted when you log on to send a message. It’s that simple.
And yes, if you miss peering in on others’ lives, you can turn it off. You do need to use the Chrome browser for this to work. But that might be a small price to pay for getting all that wasted time back.
Thanks to Donna Moritz of Socially Sorted for this head’s-up.
UPDATE: Read this article too.
Hot enough for you?
Posted in economics of resale, Shopkeeping talk, tagged advertising, blogging, customers, resale shopkeeping, selling, success, Thrift, web on June 25, 2016|
For more HOT ideas to keep your consignment or resale shop cookin’, click the egg!
Too hot to shop.
How to get the register jingling when it’s too hot to shop?
How about holding a sizzling
Virtual Sidewalk Sale?
Here’s how:
Pick about half a dozen great buys from your consignment or resale shop’s stock to feature each day of your promotion. Be sure to select items that will appeal to a variety of virtual shoppers.
Photograph them… together or separately. (Add your shop logo and contact info to the photo!)
Decide how your online fans, friends, followers can call dibs/ purchase these items. Post on every social media site that you can… including the front page of your web site and on your blog.
Post a new batch every day at your audience’s optimal time, being sure to leave time for those eager shoppers to get in to buy/ pick up that day!
Do this every day for as long as it works, or until your actual sidewalk sale, whichever comes first.
Bonus points for turning your swing shop into a “Virtual Sidewalk Sale” showcase… it’s fun and it’ll motivate those who DO come in to start following your social media.
Photo by Pockafwye via Flickr Creative Commons
Kudos: Facebook Notifications
Posted in 5- Minute Fixes, Kudos: Ideas to inspire!, Shopkeeping talk, tagged Facebook, resale shopkeeping, small business, starting a consignment shop, web on June 13, 2016| 1 Comment »
(Apologies to email subscribers. This post went out before I finished it! Here’s “the rest of the story.”)
While it’s all well and good to have lots and lots of “likes” on your Facebook business page,
the actual GOAL is to have these folks SEE your posts, right?
I’ve talked before about reminding your followers often (once a week? once a month?) to choose to get notifications, but The White Elephant adds another way to get the point across. They’re pinned a message to the top of their timeline page.
Pinning like this is great, but it doesn’t substitute for reminding followers over and over again. That’s because your current followers seldom actually end up on your main page. I think I read a statistic that less than 40% of visits to your page actually see your cover photo and pinned post…
Do you use “notifications” when you go onto Facebook? If not, this is what it looks like:
Visit The White Elephant on Facebook. And while you’re thinking of it, choose “get notifications” on Too Good to be Threw’s Facebook, too. Note: if you already “like” a business page, you’ll get a slightly different popup box when you run your mouse across the word “liked”… choose all notifications, or the pencil icon to edit which types of posts you want to be notified of.
How to write a headline.
Posted in Shopkeeping talk, tagged advertising, resale shopkeeping, small business, web on June 7, 2016|
It rained, quite a lot, here in Sarasota yesterday. If you had to write a front-page headline about that fact, what would you choose?
Big rain here?
Of course not. That’s just plain boring and hardly worthy of attention, right?
So let’s use this situation to think about how to make a headline so intriguing, (more…)
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