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Posts Tagged ‘web’

Make your Shop Instagram-Worthy!

Posted in 5- Minute Fixes, Really good ideas, Shopkeeping talk, tagged , , on April 22, 2016|

Instagram prop for your consignment shop! This is my friend Bill. He’s standing outside the Historical Society of Sarasota County‘s 1902 church, and the promoters of a visitor attraction, Tour de SRQ, have offered him and his buddies the loan of an Instagram-reminiscent photo frame.

Win win! Bill gets something to post on his social media graphic and Tour de SRQ gets promotion via his friends’ “shares” as well as a web-site-worthy snap for their own PR.

Might be the start of a great prop for your consignment or resale shop!

How to, from Kate: Get a personalized digital file from various Googled sites (around $12), then take it to your local print shop to get the actual frame printed on foam board or Coroplast® and cut out (prices vary). Or better yet, find a LOCAL printer who’s hip to social media and who can do it all in one stop for you.

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No more excuses: take GREAT photos on your smartphone

Posted in Functional Friday, Shopkeeping talk, tagged , , , , , on March 18, 2016|

Edit your photos in your phone to use in Constant Contact

Phones are handy in your shop for taking quick snaps of merchandise… but are those photos turning out as wondrous as you would like?

Here’s a great article on taking better phone shots.

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Clever way to sell more… show them what they can DO with it!

Posted in Really good ideas, Shopkeeping talk, tagged , , , on February 19, 2016|

If you want to sell more, give your fans more ways to use what you’re selling.

Reimagine a piece of merchandise in your shop.

Turn a drab dresser into something with WOW factor, or reuse one of those dangerous cribs for a youth desk. Make a wedding dress into a christening gown. Whatev. Point is, to show your social media audience that they too can be creative when they find something interesting in your shop.

Document your transformation with how-to photos and post as a series on your blog, web site, social media.

Don’t have any way to do that? Turn your series of photos (3-5 is the ideal number, with captions of course) into a broadcast e-mail with the subject line: “MyShop is Playing Around… Come Join Us!”

 

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Another reason you need a web site.

Posted in Really good ideas, Shopkeeping talk, tagged , , , , on February 2, 2016|

There’s a zillion reasons any consignment, resale or thrift shop needs an active, attractive web site.

Invite potential customers into your consignment shop via email.Shops that rely solely on (more…)

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Swipe File Alert: Make a Recipe Video for your consignment shop

Posted in Shopkeeping talk, tagged , , , on January 28, 2016|

Loved this parody of recipe videos on Facebook that I saw recently.TGtbT.com's swipe file video from August Oak Woodworks

August Oak Woodworks wrote:

This is something I came up with because my Facebook feed is constantly flooded with recipe videos and I thought this would be funny. Hope you enjoy.

The video is here.

(If that link doesn’t work for you, go to their Facebook page and scroll down to early December 2015. Facebook has issues.)

How could you use the recipe template (spritely music, few if any words, and crisp closeups) to get YOUR message across?

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