Posted in economics of resale, Shopkeeping talk, tagged christmas, holidays, promotions, resale shopkeeping, small business, web, word of mouth on December 7, 2015| 4 Comments »
I had a lovely lunch recently with two consignment-shop partners. (Crab cakes yum!) We were talking about how November, December, and January, resalers of all sorts don’t seem to get the customer lovin’ they deserve.
Here’s (approximately) how the convo went:
“They just forget us starting in November.”
“They’re out Christmas shopping and no matter (more…)
Posted in economics of resale, Shopkeeping talk, Teeny Tips, tagged advertising, Facebook, resale shopkeeping, selling, small business, web, word of mouth on October 28, 2015|
Notice that this mega-chain is merely saying something which your shop probably can as well: closed on Thanksgiving, opening at X time Thanksgiving Friday. But they have aligned themselves with current news (about REI being closed on Black Friday) and used that trend to their advantage.
The emotion this announcement means to evoke? Gee, they’re really family-oriented. I think that’s great and I should shop DSW.
Note also that this message is “signed” by their CEO. Do you sign your announcements by your title?
Good swipe file material for your consignment or resale shop’s swipe file. Go visit Boycott Black Thursday on (what else) Facebook. Gather some ideas!
Posted in Shopkeeping talk, tagged merchandising, resale shopkeeping, selling, small business, web on October 16, 2015| 2 Comments »
If there’s one thing that resale customers can’t get enough of (well, shoppers in general, right?), it’s shoes. And shoes, too, are SO much fun to advertising, blog, social media about.
Posted in 5- Minute Fixes, Not-for-Profit Resale, Shopkeeping talk, Teeny Tips, tagged Facebook, resale shopkeeping, small business, success, Twitter, web on October 8, 2015|
Tired of always posting “buy buy buy” messages in your social media? Believe me, your viewers/ followers/ fans are even more tired of reading nothing but these over and over.
Break up your blatant advertising with something social. Like tips, jokes, thoughts.
In fact, rule of thumb is, (more…)
Posted in Not-for-Profit Resale, Shopkeeping talk, tagged Pinterest, social networking, web on September 14, 2015|
If your shop doesn’t already use Pinterest, I suggest that you start using it NOW.
It’s free as of this writing, it’s easier than Facebook or your blog, it’s quick… and you don’t even need to constantly come up with fresh ideas! When you don’t know what (more…)
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
Auntie Kate The Resale Expert 