If you are a bricks-&-mortar consignment, resale, or thrift shop, there is one thing you want every visitor to your web site to see first and foremost.
This also applies to any sort of physical location to which you want to attract visitors. Your restaurant? Book store? Dog grooming salon?
The single most important thing on your web site is: (drum roll, please, you’ll be rolling your eyes at this going like Why didn’t that ever occur to me?)
A picture of your store.
Simple, huh? If your site is seen by someone who’s never been to your shop, a photo will tell them what to look for. If the viewer has a vague idea of where your shop might be, a photo can sear its location into her busy brain. And if a site visitor has been to your shop before, the photo will remind them that you’re talking about YourShop and not that OtherShop.
Bonus points:
* for additional photos of what a motorist might see driving down the road (your center’s pylon signage? the row of shops you’re in? the sign at the intersection?) like:
* for making sure that if your favorite photo doesn’t clearly show your shop’s name, for adding it to your photo with a photo enhancing app or program. Ditto adding contact info.
* for showing some merchandise and even some customers in your photo. Like:
* for adding the same or, ideally, another view of your shop to your Contact Us page to really burn that image into their minds.
* for having a “wardrobe” of pix of your shop for the various seasons and selling events that you can switch out every so often. Like:
* for remembering that your Facebook cover and picture are important places to have these photos as well (see StillGoode’s Facebook page as an example.)
* for maintaining, through it all, a sense of humor!
Auntie Kate The Resale Expert 