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Posts Tagged ‘word of mouth’

What this place needs is a pop of color….

Posted in Shopkeeping talk, tagged , , , on February 28, 2016|

If you watch any sort of home show or read fashion or decorating blogs or follow designers on Facebook, you might hear the phrase “pop of color” over and over.

What’s the “pop”?

It’s the unexpected,

(more…)

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“We were talking about how the holiday season can be bad in resale…”

Posted in economics of resale, Shopkeeping talk, tagged , , , , , , on December 7, 2015| 4 Comments »

I had a lovely lunch recently with two consignment-shop partners. (Crab cakes yum!) We were talking about how November, December, and January, resalers of all sorts don’t seem to get the customer lovin’ they deserve.

Here’s (approximately) how the convo went:

“They just forget us starting in November.”

“They’re out Christmas shopping and no matter (more…)

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Deja Vuesday: What you do BEST

Posted in Deja Vuesday, Shopkeeping talk, tagged , , , , , on December 1, 2015|

Deja Vuesday

where you can visit a gently-used, blog post in case you missed it the first time. It’s even better the second time around.

What’s the one thing your small, local, financially-challenged business can do better than

(more…)

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1 Hour Holiday Windows for Consignment & Resale Shops

Posted in Really good ideas, Shopkeeping talk, Weekend Warrior, tagged , , , , , on November 15, 2015| 3 Comments »

From the author of The Big Book of Window Displays: The Art & Business of Irresistible Windows comes these examples:

Yes, you want your shop to look festive all the holiday season long. No, you don’t have much time, money, or space.

Well, here’s some inspiration you (with, maybe, a little help from friends & family!) can do in one hour, andleave up from now til 2016…

Christmas tree made of paper doilies
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Like trees, but crave some eye-catching color in your display? Washi tape!

Washi tape makes a great Christmas tree for your consignment shop windows
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Or maybe a festive valance would suit your shop’s branding better. Try ornaments:

Ornaments hung on ribbons trim your resale shop window quickly, and take up no room!
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Or yard-sized candy canes!

Giant candy cane yard ornaments WOW in our consignment shop window
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TRULY one-hour (or less!) is my favorite off-the-cuff holiday look. Take a big brush and some water-based paint, and do a big yellow star inspired by this heart.

A big beautiful yellow star will make your consignment shop's holiday window a knock-out!
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If you have a steady hand, use this as inspiration for a window pen painting spree. Try three per window, high enough to not obscure your merchandise display:

Paint snowflake ornaments on your resale shop window
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If you have a few minutes to spare,  leave tiny doodle messages in the corners of your mirrors throughout your shop:

Paint a little greeting on dressing room mirrors...
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Using the news to polish your shop’s rep

Posted in economics of resale, Shopkeeping talk, Teeny Tips, tagged , , , , , , on October 28, 2015|

I’m on a kick right now about using current news trends to let folks know about your shop. Take a gander at this ad campaign:

boycott black Thursday

Notice that this mega-chain is merely saying something which your shop probably can as well: closed on Thanksgiving, opening at X time Thanksgiving Friday. But they have aligned themselves with current news (about REI being closed on Black Friday) and used that trend to their advantage.

The emotion this announcement means to evoke? Gee, they’re really family-oriented. I think that’s great and I should shop DSW. 

Note also that this message is “signed” by their  CEO. Do you sign your announcements by your title?

Good swipe file material for your consignment or resale shop’s swipe file. Go visit Boycott Black Thursday on (what else) Facebook. Gather some ideas!

Save

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