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Archive for the ‘Shopkeeping talk’ Category

1 Hour Black Friday Promotional Ideas

Posted in Shopkeeping talk, tagged , , , on November 23, 2015| 1 Comment »

Holy Snowman! Here it is, almost Black Friday, and WHAT will you do to entice and delight your customers?

If you’ve put off planning (who could blame you?) and have little time or money to devote to Black Friday and/or “Small Business Saturday”, some quick solutions:

First, refreshments. Because food is always memorable, even after that Thanksgiving feast!

Decorate your shop.

Sticking to the giving-thanks theme might be more appropriate:

 

Make sure your swing shop is a tempting “gift table” by signing it thusly:

 

Lastly, some take-home treats for your visitors. Packaged with your business card or a December-only coupon, of course:

Maybe you can get your Thanksgiving Day guests to make these customer-appreciation gifts up for you:

or this? (Make extras for purchase… fun teacher gift from the first-graders, huh?)

Or simplest of all:

 

Here’s how to have a wonderful holiday selling season in your shop!

Holidays can be great for consignment, resale, and thrift: Kate Holmes of TGtbT.com shows you how!

Make December TRULY merry in your business. Get Holidays in Resale PDQ in your email!

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1 Hour Holiday Windows for Consignment & Resale Shops

Posted in Really good ideas, Shopkeeping talk, Weekend Warrior, tagged , , , , , on November 15, 2015| 3 Comments »

From the author of The Big Book of Window Displays: The Art & Business of Irresistible Windows comes these examples:

Yes, you want your shop to look festive all the holiday season long. No, you don’t have much time, money, or space.

Well, here’s some inspiration you (with, maybe, a little help from friends & family!) can do in one hour, andleave up from now til 2016…

Christmas tree made of paper doilies
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Like trees, but crave some eye-catching color in your display? Washi tape!

Washi tape makes a great Christmas tree for your consignment shop windows
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Or maybe a festive valance would suit your shop’s branding better. Try ornaments:

Ornaments hung on ribbons trim your resale shop window quickly, and take up no room!
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Or yard-sized candy canes!

Giant candy cane yard ornaments WOW in our consignment shop window
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TRULY one-hour (or less!) is my favorite off-the-cuff holiday look. Take a big brush and some water-based paint, and do a big yellow star inspired by this heart.

A big beautiful yellow star will make your consignment shop's holiday window a knock-out!
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If you have a steady hand, use this as inspiration for a window pen painting spree. Try three per window, high enough to not obscure your merchandise display:

Paint snowflake ornaments on your resale shop window
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If you have a few minutes to spare,  leave tiny doodle messages in the corners of your mirrors throughout your shop:

Paint a little greeting on dressing room mirrors...
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Functional Friday: Wasting time?

Posted in Functional Friday, Shopkeeping talk, tagged , , , on November 6, 2015| 1 Comment »

151106 digital overloadDoes this sound like you… or your staff?

when we’re tempted to procrastinate, diversions are only a click away… knowledge workers in the United States waste 25% of their time dealing with their huge and growing data streams, costing the economy $997 billion annually.

If so, this Harvard Business Review article may motivate you to re-think that “always-on” Internet connection in your shop’s workstations.

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To be a resaler means that I am proud….

Posted in My Favorite Things, quotations of use, Shopkeeping talk, tagged , , , , on November 4, 2015|

If your shop’s web site has a link to any of HowToConsign.com‘s pages and articles (“How to Prepare Your Items” is a favorite!), or to any one of HowToConsign.org‘s blog posts (maybe “9 Tips to Avoid Consignment Hassles with your Fashion Apparel” or “9 Tips to Avoid Consignment Hassles with your Home Decor” would pre-educate incoming suppliers?) just send me the URL of your page, and get this frameable print (without the watermark, of course) for free!

Oh yeh, and I’ll also put your shop’s web site on the #1 Google-ranked Resale Shop Directory! But then, you knew that.

To be a Resaler printable graphic

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Holiday Shopping: Make it local

Posted in Shopkeeping talk on November 2, 2015| 2 Comments »

Shop local... for true compliments! TGtbT.com found this!SO many benefits to shopping local. Not just for shopkeepers, of course, but also for consumers.

For one thing, where else can shoppers get real sincere compliments? (Wouldn’t you love this welcome mat?*)

And what better time to use your marketing dollars to stir up some local loyalty, than before holiday shopping gets going?

Need some help getting the message across in a productive way?

A great PDF (more…)

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