If you, like me, are starting to collect up all those facts and figures for your tax filing, here’s a simple way to get the annual totals of the amounts you collected, refunds you sent, and payment fees from your interactions with PayPal.
Bookmark this! It’s IMPOSSIBLE to find on PP (could it be they’re afraid you’ll freak?) and it’s
Posted in economics of resale, Shopkeeping talk | Tagged profit, resale shopkeeping, small business, starting a consignment shop | 1 Comment »
Still think Facebook and Google are the end-all and be-all?
Learn more about using Pinterest to build traffic to your shop web site (and dollars to your bottom line in your consignment, resale or thrift shop) on my Pinterest board and the posts about Pinterest here on Auntie Kate’s blog!
Posted in economics of resale, Shopkeeping talk | Tagged advertising, resale shopkeeping, small business, social networking, web |
Thinking of getting a resale map together?
If your shop has similar neighbors (and by neighbors, we mean in driving distance!) a simple handout could draw traffic to your business.
Such a handout needn’t be elaborate nor expensive to produce. Here’s an example that looks to be a third-sheet, heavy-stock paper. This is the type of brochure that could be easily printed and even replicated as needed by each shop:
Click to enlarge. Photos courtesy of sonomanews.com
And don’t think you’ll simply be siphoning off the other businesses’ traffic. A concerted effort like this will find all of you new customers and draw new folks nto resale-fandom. Not to mention press and blogger attention.
All a map like this requires is someone to contact participants and set a budget for participation, someone with minimal computer skills to do the layout, and someone to deliver and store the finished product. That should be three different folks; but if it’s all one person, this could even be a paying job. (That’s how my local map is produced, as a profit-making production.)
I suggest adding one thing to this layout. A spot for each shop to stamp/ print “Courtesy of [MyShop]” so the recipient feels especially warm to the shop that gave it to her/him!
Posted in Really good ideas, Shopkeeping talk | Tagged advertising, customers, resale shopkeeping, small business |
Wow, did you click on today’s post simply BECAUSE of the title? Hmm, lesson learned?
Yup, December 26. In the spirit of naming days in regard to their seasonal consumerism (Black Friday? Cyber Monday?), December 26 should be The Day of Disappointment.
However wonderful your December 25 might have been (hopefully, was!) with family and friends, fellowship and good cheer, wonderful food and drink…. if you didn’t receive what you really wanted chances are, on December 26, you’ll be out seeking that which
you really wanted.
Which is where you,
Posted in Shopkeeping talk | Tagged christmas, holidays, profit, resale shopkeeping |
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