Does this sound like you… or your staff?
when we’re tempted to procrastinate, diversions are only a click away… knowledge workers in the United States waste 25% of their time dealing with their huge and growing data streams, costing the economy $997 billion annually.
If so, this Harvard Business Review article may motivate you to re-think that “always-on” Internet connection in your shop’s workstations.
Posted in Functional Friday, Shopkeeping talk | Tagged daily operations, employees, profit, resale shopkeeping | 1 Comment »
If your shop’s web site has a link to any of HowToConsign.com‘s pages and articles (“How to Prepare Your Items” is a favorite!), or to any one of HowToConsign.org‘s blog posts (maybe “9 Tips to Avoid Consignment Hassles with your Fashion Apparel” or “9 Tips to Avoid Consignment Hassles with your Home Decor” would pre-educate incoming suppliers?) just send me the URL of your page, and get this frameable print (without the watermark, of course) for free!
Posted in My Favorite Things, quotations of use, Shopkeeping talk | Tagged advertising, HowToConsign.com, resale shopkeeping, small business, success |
SO many benefits to shopping local. Not just for shopkeepers, of course, but also for consumers.
For one thing, where else can shoppers get real sincere compliments? (Wouldn’t you love this welcome mat?*)
And what better time to use your marketing dollars to stir up some local loyalty, than before holiday shopping gets going?
A great PDF Continue Reading »
Posted in Shopkeeping talk | 2 Comments »
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Some handy resources for advertising that YOU are the ULTIMATE in the Shop Local movement:
Posted in economics of resale, Shopkeeping talk | Tagged advertising, consignors, customers, resale shopkeeping | 1 Comment »
Notice that this mega-chain is merely saying something which your shop probably can as well: closed on Thanksgiving, opening at X time Thanksgiving Friday. But they have aligned themselves with current news (about REI being closed on Black Friday) and used that trend to their advantage.
The emotion this announcement means to evoke? Gee, they’re really family-oriented. I think that’s great and I should shop DSW.
Note also that this message is “signed” by their CEO. Do you sign your announcements by your title?
Good swipe file material for your consignment or resale shop’s swipe file. Go visit Boycott Black Thursday on (what else) Facebook. Gather some ideas!
Posted in economics of resale, Shopkeeping talk, Teeny Tips | Tagged advertising, Facebook, resale shopkeeping, selling, small business, web, word of mouth |
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Auntie Kate The Resale Expert 