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Posts Tagged ‘advertising’

There’s nothing more “local” than resale, consignment, and thrift shops.

After all, we’re not only locally-owned, but locally-sourced as well. In fact, we’re in the forefront of the Dress Local or Decorate Local movement, aren’t we?

Some handy resources for advertising that YOU are the ULTIMATE in the Shop Local movement:

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I’m on a kick right now about using current news trends to let folks know about your shop. Take a gander at this ad campaign:

boycott black Thursday

Notice that this mega-chain is merely saying something which your shop probably can as well: closed on Thanksgiving, opening at X time Thanksgiving Friday. But they have aligned themselves with current news (about REI being closed on Black Friday) and used that trend to their advantage.

The emotion this announcement means to evoke? Gee, they’re really family-oriented. I think that’s great and I should shop DSW

Note also that this message is “signed” by their  CEO. Do you sign your announcements by your title?

Good swipe file material for your consignment or resale shop’s swipe file. Go visit Boycott Black Thursday on (what else) Facebook. Gather some ideas!

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Do you think they’re carrying this “Back to School” theme a bit too far? We all appreciate (more…)

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Nothing better than showing pix of your current merchandise on your social media, is there?

Well, yeh there is. Showing a little (more…)

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Lots of consignment and resale shopkeepers would love to touch up their merchandise photos before they post them on social media, but don’t because they’re busy and it seems overwhelming to work with photo-editing software.

So I did an example or two while chowing down on a curry chicken wrap (yum). Got this entire process done before half the sandwich was eaten.

Note: You don’t have to be eating to do this.

I started out with this photo of a dining room set from a resale shop. Nice photo, but all that stuff in the background is distracting:

Mid-century dining room furniture in a consignment or resale shop on TGtbT.com's blog.

Here’s the background, softened up a bit.

Blurring the background makes this resale shop's merchandise show up so much better, says TGtbT.com

I just saved the photo, then blurred it again, to show another effect.

Turn a cluttered background into a subtle watercolor effect on AuntieKate.wordpress.com

How did I do this so easily and quickly? Thanks to this Youtube video and Laura Buzzell! First, I used Picmonkey‘s Effects tool to soften the entire photo, then painted over the furniture to, in effect, remove the softening as needed. It’s a subtle effect, so even though I was guiding my mouse and munching at the same time, it turned out perfectly acceptable for a short-term photo, don’t you think?

To answer a question a shop posed on a closed discussion group about making her already-white background crisper and, well, whiter, I found this user’s trick to lighten up a background.  My example is much busier, of course, than a imperfectly-white background, but it shows how much difference you can make.

Original photo:

In 1975, these were the fashions my consignment shop was selling!

“Blush-boosted” result. Not perfect, but my sandwich was down to the last bite.:

Washing out a background with picmonkey's blush boost touch-up set to white.

(Wondering why I chose that specific 1975 fashion photo? ‘Cause soon, the consignment shop I founded in 1975 will be having its 40th anniversary! Those were the types of styles I was looking for, back then 🙂 )

(Many thanks to the shop whose dining room set photo I used to illustrate this post. I’m sorry, I neglected to note your shop when I saved it. If it’s you, please let us know in the comments!)

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