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Posts Tagged ‘customers’

Sometimes, you just need a little gift to make customers feel special.

How about (more…)

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It’s funny, how a simple email subject line can make you feel really, well, close to a company.

Excellent subject line.

This is a simple acknowledgement that my e-order is being fulfilled. Thousands of companies send out hundreds of thousands of acknowledgement emails a day. But the message I got is

You have great taste!

And isn’t that a nice compliment to receive? Try it today on those folks who come up to your sales counter and give you their money. Watch them light up. Feel how much warmer they’ll feel about your shop.

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I want to be your friend, so tell me how, says TGtbT.blog… so tell me stuff I need to know to not be

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UnMarketing asked a question on Facebook:

Name a brand that you used to love/hate and now feel the opposite. What happened to change it?

Very astute question, because it forces us into customers’ shoes and helps us examine what builds or destroys satisfaction. Here’s two retailer brand mentions that could apply to our industry: (more…)

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January is National Oatmeal Month! TGtbT.com's Auntie Kate tells you how to use this in your consignment or resale shopWho can resist the fact that January is Oatmeal Month?

The perfect month for something cozy.

And the perfect month for giving your customers an additional reason to get out of the house and into your consignment or resale shop. Not to mention some word-of-mouth (oatmeal, get it? Word of mouth? Ha. I’m so funny.)

You could give away packets of oatmeal, do a spectacular window of oatmeal-hued furnishings (complete with an accent of colorful oatmeal bowls all over!) or clothing, run ads saying that shopping resale’s like the blueberries/ raisins in your oatmeal… even just make up a little booklet of oatmeal recipes and remedies as a giveaway, branded with your shop name.

And if we can do all THAT just with oatmeal, imagine all the fun we’d have with other holidays.

Find some that tickle your taste buds and add them to your yearly promotional calendar:

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