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Posts Tagged ‘Facebook’

It’s a Graphic World Online

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , , on August 14, 2017| 4 Comments »

There’s that old saying about a picture being worth a thousand words, right?

So Old School.

Now, a picture’s worth so much more. No one reads… or if they do they skim. So your photo in your social media, your web site, your blog, has to (more…)

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Make your social media pix stand out from the crowd

Posted in 5- Minute Fixes, Shopkeeping talk, Teeny Tips, tagged , , , on August 10, 2017|

What’s the smartest way to dress… or to decorate your home? (Smart in the sense of well-chosen and smart as in budget-friendly and smart as in (more…)

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Selling via live video: Your E-Shopping Spree!

Posted in Shopkeeping talk, tagged , , , , , on July 28, 2017| 6 Comments »

Loving all the freshly-minted live videos so many front-runner consignment and resale shops are popping up with!

Fun to watch and shop with. Brave pioneers, I salute you. Here’s my wishlist for the second generation of this concept as owners and managers see what a great and fun way it is to sell this way!

* Make sure we can hear you. More on this here.

* Don’t make your viewer seasick. Even the steadiest hand in your shop will quiver after a while. Use a tripod.

* Repeat repeat repeat. Item number? Price? Beginning and end of item presentation .
* Repeat HOW to buy and shop name as often as you can without being obnoxious (Even better: Create a backdrop for your “set” with this info. Or print up a poster for an easel next to the presenter.)
* Cue cards: If you are getting serious, make cue cards a third person can hold up off camera so the presenter doesn’t skip a great selling point. Like this maybe:
 Burberry trench, size 6, $239, item #34
* Perfect neutral color “Biscuit”
* Perfect 3/4 length: no catch in car door
* Zip lining for 3 season    
* Signature plaid
* Buckle belt or tie for casual flair
Burberry trench, size 6, $239, item #34
Keep your naturalness and spontaneity. We trust a “real” person more than a rigid news-reader type presentation. But be aware that some folks will be hearing your name, location and how to participate for the first time even if it’s 10 minutes into your video, so speak clearly.
 .
Let folks know what’s coming up next time, and, if applicable, that there are a few items left from last live session, and tell them where they can see all your online offerings (better yet, have the URL on a card you can grab at the end of your video.) Sign off with a well-spoken reminder of who, where, when your shop is open! And of course a thank-you and a reminder that:
Thanks for watching MyShop’s live feed of this week’s E-Shopping Spree!
Get first choice on our group at [URL]
And remember, we have shown you a tiny fraction of the thousands of great items waiting for you at MyShop!
MyShop is located at […] and we’re open […]
Our next E-Shopping Spree will be on [day] [date] at [time] and we’ll be featuring [whatever!]
So join MyShop at [URL] and grab that stunning item before someone else does!

 

Lots more questions, so I hope some of our pioneering peers will answer in the comments below. Linking to other social media? Bookkeeping tips? What sells best? Can I rerun a live video that evening? Can I create this video offline then run as a regular video? Hope that some of you will share your experiences for other resale shopkeepers below! Feel free to add your URL to your helpful comments so we can shop with you, too!

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Kudos: Bag Sale on FIRE!!

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , on July 25, 2017| 1 Comment »

Now we all know that we need scads of traffic to make our bag sales work. And that means, we have to make SURE that those who follow us on social media will REMEMBER our upcoming sale.

And we hope to, also, get (more…)

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Which do you choose: Fighting back, or going OOB?

Posted in Shopkeeping talk, tagged , , , , , on June 15, 2017| 10 Comments »

One shop is concerned with slumping sales, saying that the mom trade groups on Facebook are causing her shop to lose sales.

Yet there is nothing

Buying stuff from strangers in a rainy parking lot?on her Facebook page or her web site motivating folks to shop with her rather thanwith some stranger in a parking lot. If her assessment of the battle facing her is true, wouldn’t she be wise to gather some ammo and fight back? She could post, often and charmingly, of

all the advantages her shop has over stranger-dealing…

from A (we’re air-conditioned, shop in comfort!) to Z (Zounds! This shop has ah-mazzzing selection, you’ll be able to choose the perfect item rather than settling for less!)

Another shopkeeper complains that “people don’t know I’m here”…

yet there is nothing

TGtbT.com helps thrift shops become profitableto make the eye of a motorist or pedestrian glom onto her store front. The store’s just one in a row of identical frontage.

Grab their attention, stand out!

Would a large silk tree that she could wheel out onto the pavement every morning make people notice? Or vinyl lettering on the glass, or a bright and well-lit display changed every week?

A third resaler says “they just want sales and deals before they’ll buy.”

And yet,

Free Smile sign from HowToConsign.com

he doesn’t take advantage of his software’s ability to add a line on every tag with the original retail value of that armchair or dresser that will underline the values inherent in his merchandise.

Nor does he add value with some personalized signage, the kind you’d only see in a real-life, bricks-&-mortar, shop-local type of situation.

 

Fight back! Don’t stand there and take it… better to stand out from the crowd!

 

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