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Posts Tagged ‘learn a lot’

Using her (pink-bathing-capped) head.

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , , , on August 26, 2014| 2 Comments »

You can have a promo for a few hours or a day… or you can hold it and reap the benefits and goodwill for long after.

Ice bucket challenge goes BIG on AuntieKate.wordpress.comAnd Marianne Evans, owner of Your Best Friend’s Closet, a HowToConsign.com Sponsor Shop, used her pink-bathing-capped head for her latest shop happening.

Not only did the shop do promotion before the event: the trending Ice Bucket Challenge, but they went BIG, as in the Fire Department coming to fill a dunk tank in their parking lot…

But they also, since they were collecting funds for the ALS Challenge, set up a GoFundMe link for their Facebook followers who missed the chance to dunk Marianne, her staff, and business associates she challenged with a well-tossed ball.

Resale's BEST Promotions from TGtbT.comNow that’s a perfect example of expanding the impact your events have on your business…and a perfect example, too, of what you can learn from Resale’s BEST Promotions, a Too Good to be Threw Product for the Professional Resaler. Get your copy PDQ from TGtbT.com

The shop raised almost $1000 for ALS in the IceBucketChallenge… and raised their community visibility a thousand-fold as well! Follow Your Best Friend’s Closet on Facebook.

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Out & About: Pictures and Sofas

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , on August 9, 2013| 1 Comment »

Saw a good idea recently when I was out and about in Sarasota, something that could help those resale shopkeepers who are constantly (bless their hearts!) moving furniture and (more…)

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Out & about in Sarasota

Posted in economics of resale, Kudos: Ideas to inspire!, Shopkeeping talk, Slices of (my) life, tagged , , , on April 25, 2013| 2 Comments »

Two different store fronts had me reaching for my camera this week:

Cute shop brochure holder, about 40 inches tall, outside a dress shop, Daisy Cotton. Did you notice her arms are crescent moons?

Daisy Cotton's cute card holder

And this one. Kudos for HAVING a “coming soon” sign, un-kudos for not telling us what to watch for, for the messy paper and amateur lettering. Plus, there’s a kids’ shop next door that they had not yet introduced themselves to. Wouldn’t this be an obvious thing  any entrepreneur would do?

coming soon

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Come in, take a look around, grab some ideas.

Posted in Shopkeeping talk, Teeny Tips, tagged , , , on February 6, 2013| 2 Comments »

You can learn a lot by looking. For example, this lovely photo just BRIMS with exciting ideas (more…)

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You can learn a lot in the dairy case: the evolution of Pillsbury crescent rolls

Posted in Shopkeeping talk, tagged , , , on November 14, 2012|

What can a consignment, resale or thrift shopkeeper learn from a mega-corp like Pillsbury?Pillsbury crescent rolls: Original, Big & Flaky, Reduced Fat, Garlic Butter…. the mega-corp Pillsbury has built and built on their “original model” and now, they even have unperforated crescent rolls, for all those consumer-developed recipes that start with “Pinch the lines closed.”

They call this product “Recipe Creations.”

Besides a brilliant name, what does this (more…)

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