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Posts Tagged ‘resale shopkeeping’

It’s a Graphic World Online

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , , , on August 14, 2017| 4 Comments »

There’s that old saying about a picture being worth a thousand words, right?

So Old School.

Now, a picture’s worth so much more. No one reads… or if they do they skim. So your photo in your social media, your web site, your blog, has to (more…)

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Too shy to send out press releases?

Posted in 5- Minute Fixes, Really good ideas, Shopkeeping talk, tagged , , on August 9, 2017|

Believe it or not, there are some independent, talented resale shopkeepers who simply cannot bring themselves to brag on their businesses. (Drives me gaga, but it’s a fact of life.) I’ve tried to encourage these reticent entrepreneurs. Even given them reasons to put themselves forth. Yet still there’s some puritanical streak in them that’s

holding them back from spectacular success.

If you’re a Shrinking Violet, here’s a technique that’s (more…)

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Tell ’em WHY they should step in….

Posted in Shopkeeping talk, tagged , , , on August 7, 2017| 2 Comments »

WIIFM.

“What’s In It For Me?” is the question everyone has. We’ve written about this a lot. Here’s an overwiew of the concept.

And a great example of how to put your WIIFM (more…)

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Kudos: Saying Goodbye.

Posted in Kudos: Ideas to inspire!, Shopkeeping talk, tagged , , , on August 3, 2017|

Kudos to Lina Beth in Ocala FL for saying a nice goodbye to her customers… and for

reinforcing the name of her shop

at the same time with this lovely sign above the shop door. THANK YOU FOR SHOPPING AT LINA BETH

Such a simple way to get your shop name out there while saying goodbye and thanking shoppers. She’s not taking a chance that her fans will have to say to their friends “oh you know, that nice shop down over there, it’s Linda’s or Beth Ann’s or some name like that?”

Notice that the shop reinforces its name in the signage seen as customers leave the shop.

See more brilliant ideas from shops that have received a Kate’s Kudos.

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Shop looking scanty?

Posted in Shopkeeping talk, tagged , , , , on July 31, 2017|

In between seasons, your shop can look a little, well, empty. And we can’t have THAT. After all, you don’t want customers asking

“Are you going out of business?”

One solution is to remove racks from the sales floor, but that’s a pain and where will you store them and anyway (more…)

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