Posted in economics of resale, Shopkeeping talk, tagged resale shopkeeping, seasonal sales, small business, starting a consignment shop, success, word of mouth on August 3, 2016| 2 Comments »
Bag sale days can be wonderful for you and your clientele… but they can be a logistical nightmare. Lines, lines, everywhere lines…
Bag sales can also mean great income for your shop from scads of items that might have to be otherwise disposed of dumpster-direction. But hey, couldn’t your local charities use that stuff?
1- Sell (more…)
Posted in Functional Friday, Mailbox: 1-on-1 Advice, Shopkeeping talk, tagged markdowns, resale shopkeeping, selling, success on July 29, 2016|
A shopkeeper asked, the other day, the best way to have a successful end of season sale. I think she was looking for some ideas on what others had done along the lines of bag sales, BOGO events, or dollar racks, but I was struck by (more…)
Posted in Really good ideas, Shopkeeping talk, tagged customers, gift certificates, learn a lot, resale shopkeeping, success on July 27, 2016| 4 Comments »
So I was in Jim’s Small Batch Bakery the other day and saw this for you. I also (more…)
Posted in 5- Minute Fixes, Shopkeeping talk, tagged profit, resale shopkeeping, success, web on July 20, 2016|
Do you resent the time Facebook gobbles up out of your life? You go to Facebook just to do specific things (post, check messages, participate in a group) and all of a sudden, it’s a half-hour (or an hour!) later and your life has not been enriched in any way?
Kill the newsfeed. Yup, there’s an app for that (actually, it’s a Chrome browser extension), and that’s what it’s called. Here’s what they say about themselves:
Saves you time by getting rid of Facebook news feed.
Kills the news feed and replaces it with a message reminding you not to get distracted. That’s it. You can still check your messages and notifications, post status updates, and do everything you could do before. You just won’t get distracting news feed posts anymore.
No more wasting time on Facebook. No more getting distracted when you log on to send a message. It’s that simple.
And yes, if you miss peering in on others’ lives, you can turn it off. You do need to use the Chrome browser for this to work. But that might be a small price to pay for getting all that wasted time back.
Thanks to Donna Moritz of Socially Sorted for this head’s-up.
UPDATE: Read this article too.
Posted in Shopkeeping talk, tagged promotions, resale shopkeeping, small business, social networking, success on July 8, 2016|
Of course you can. You have, by dint of being a resale shopkeeper, a talent that you might not even realize others don’t. The ability to see what people need to clear out, how to use what you have to make life simpler and more rewarding.
So why not take your talent and turn it into a social media storm, a shop business uptick, and a whole lotta fun all at the same time? (Not to mention the press release possibilities!)
1- Create a social media storm on your most-productive social media channel(s):
2- Invite them to post pix of their sad situations as interaction on your social media. Comment on every entry.
3- Choose one of the entries as the winner. You can do this by allowing folks to VOTE in your shop (Post a pic of the situation, give each customer a token to deposit in a jar) to get folks in and to also alert shoppers to follow you on social media, running a social media contest (personally I think this would be overkill on top of the photo entries, but…), or simply with your infallible social media radar: which entry looks like it would yield the most dramatic Before-&-After photo/ post result?
4- Go there, do it. Seriously. WITH an eye out for marketable results, such as “Do you really need 8 pair of black heels? Pick the ones most flattering/ comfy, consign the rest” or “The room NEEDS a study corner with a good desk lamp and a pop of color, which we’ve grabbed from our inventory at OurShop” Take LOTS of photos, way more than you think you’ll need.
5- Post before, during, after photos on your blog over the course of a few days (NOT only on FB, but on your blog so you can refer back to this event every 4-5 months!) to show how YOUR business can help your followers/ fans/ readers/ customers live a better life. Think “reality show”: Make it personable, show your interaction with the winner, do a little conflict (“But that’s the lamp my aunt gave me! I wore that dress on my first date with my husband!”) resolution. By
you’re entertaining, educating, and showing folks that they can, in the words of HowToConsign.com:
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