Here’s what I mean by filing:
It’s neat. But are you really tempted by any of these items?
You want your shoppers to get involved in the merchandise, not just glance, yawn, and move on. Tell a story, even if (to you) that story looks over-dramatic.
Here’s story-telling in resale:
Layering merchandise makes it look SO much better.
A quick and simple solution: A: Add plate rails to the back few inches of your shelving units to display plates, plaques, and platters. B: Vary the colors, shapes, sizes and textures. Yes, it looks jumbled and you’d never do that at home. Forget home; your goal in your shop is to tempt, not to line up.
Here’s a test. If a browser can walk through your shop with hands in pockets,
never tempted to touch a teapot, stroke a sundress, caress a couch…
your store’s uninspiring.
Okay, so they can look but not touch, as in a display case? The principle still holds: make it look opulent. Make them desire it. Make their mouths water!
Nice, but pass-up-able.
I call this photo “don’t be shy.” It’s Vicki’s, from Little Specialty Shop.
Besides, telling a story, clustering things together, gives you more room. More room’s always a good thing in resale!
- Pile on the pearls (multiple necklaces on that mannequin.) Displays should be WHOA! not HMMM.
- Fill the spaces beneath (a basket filled with books under that side table.) Tempt ’em to look under, over, above and beyond.
- Drape it (the baby afghan over the stroller, the messenger bag over the urban-look 4way), puddle it (the scarf under the display head), tie it on (rep ties as belts on that jean display.) Opulence…and ideas…sell.
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Auntie Kate The Resale Expert 