How much time do you spend
creating posts on your social media? And how much return on investment (ROI) do you get for all that work?
It’s disheartening, I know, to (more…)
Posts Tagged ‘blogging’
How to get the best ROI on your consignment shop’s social media
Posted in economics of resale, Shopkeeping talk, tagged advertising, blogging, resale shopkeeping, success, web on December 8, 2014|
Put an elf to work.
Posted in 5- Minute Fixes, Shopkeeping talk, tagged advertising, blogging, holidays, resale shopkeeping, success, web on December 2, 2014| 1 Comment »
The Elf on the Shelf could be doing some amazing PR work for your consignment or resale shop. 
For example, (more…)
Nothing worse than a web site with cobwebs.
Posted in Functional Friday, Shopkeeping talk, tagged blogging, resale shopkeeping, small business, web on June 13, 2014| 5 Comments »
Nothing worse than a web site with cobwebs.
You know, the pictures from the wrong season, past addresses, a notice about a sale that was last month (or year.)
And it’s a pain to design a layout that works well.
And who has time to learn how to update their web site themselves?
You CAN have an attractive, easily-update-able web site AND blog for your consignment, resale or thrift shop by using a WordPress.com FREE blog.
Read this article (and the articles it links to) and our series on web sites for consignment, resale and thrift shops here on the blog and the TGtbT.com guide to blogging.
The best part(s) of this? The time you spend creating social media on Facebook etc could be zero... because you set your blog posts to appear there automatically. So your followers can see your info on social media, in their email, in your broadcast emails, as YOU choose. And your info about your sale or event or tips for shopping… are there for you to refer back to as often as you like!
Illustration from dwk-uk.comReally, what more could you possibly want?
Posted in quotations of use, Shopkeeping talk, tagged blogging, resale shopkeeping, small business, starting a consignment shop, Twitter, web on May 25, 2014| 1 Comment »
Shooting a consignment shop video: Here’s a good example
Posted in Really good ideas, Shopkeeping talk, Weekend Warrior, tagged advertising, blogging, customers, web on April 26, 2014| 2 Comments »
Wish you had a video or two to introduce potential shoppers to your business? I’ve found a simple but sleek example.
Update 6-1-15 : The video’s no longer viewable, so you’ll have to see it in your mind’s eye… the points below are still pertinent! –Kate This short video is from a fashion blog, and is a good example of a video you could easily create for your shop.
Opening sequence shows not only the neighborhood, but also the shop front. This is vital if you’re introducing new folks to your consignment, resale or thrift shop: give them a visual to remember as they’re trying to find you.
Give-and-take. The blogger interviewing the shop manager is a good way to get a lot of info across in a lively manner. Conversation is inherently more interesting than a lecture. Even if you have to interview your mother, include some repartee!
There are other people! Nothing makes photos or videos of public spaces like your shop look weirder than NO CUSTOMERS. Always makes me think a neutron bomb’s wiped out the populace.
Use of stills within the video allows for labeling the pieces of the sample outfits and showing some motivating pricing.
No relying on the in-camera mic… lapel mics make your video so much more professional. Having that echo-y, far-off sound in your business video not only looks amateur, it makes it hard to hear what you’re saying.
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