Phones are handy in your shop for taking quick snaps of merchandise… but are those photos turning out as wondrous as you would like?
Posts Tagged ‘selling’
No more excuses: take GREAT photos on your smartphone
Posted in Functional Friday, Shopkeeping talk, tagged advertising, blogging, daily operations, resale shopkeeping, selling, web on March 18, 2016|
Clever way to sell more… show them what they can DO with it!
Posted in Really good ideas, Shopkeeping talk, tagged merchandising, resale shopkeeping, selling, web on February 19, 2016|
If you want to sell more, give your fans more ways to use what you’re selling.
Reimagine a piece of merchandise in your shop.
Turn a drab dresser into something with WOW factor, or reuse one of those dangerous cribs for a youth desk. Make a wedding dress into a christening gown. Whatev. Point is, to show your social media audience that they too can be creative when they find something interesting in your shop.
Document your transformation with how-to photos and post as a series on your blog, web site, social media.
Don’t have any way to do that? Turn your series of photos (3-5 is the ideal number, with captions of course) into a broadcast e-mail with the subject line: “MyShop is Playing Around… Come Join Us!”
Using the news to polish your shop’s rep
Posted in economics of resale, Shopkeeping talk, Teeny Tips, tagged advertising, Facebook, resale shopkeeping, selling, small business, web, word of mouth on October 28, 2015|
I’m on a kick right now about using current news trends to let folks know about your shop. Take a gander at this ad campaign:
Notice that this mega-chain is merely saying something which your shop probably can as well: closed on Thanksgiving, opening at X time Thanksgiving Friday. But they have aligned themselves with current news (about REI being closed on Black Friday) and used that trend to their advantage.
The emotion this announcement means to evoke? Gee, they’re really family-oriented. I think that’s great and I should shop DSW.
Note also that this message is “signed” by their CEO. Do you sign your announcements by your title?
Good swipe file material for your consignment or resale shop’s swipe file. Go visit Boycott Black Thursday on (what else) Facebook. Gather some ideas!
Life’s too short to sell boring shoes.
Posted in Shopkeeping talk, tagged merchandising, resale shopkeeping, selling, small business, web on October 16, 2015| 2 Comments »
If there’s one thing that resale customers can’t get enough of (well, shoppers in general, right?), it’s shoes. And shoes, too, are SO much fun to advertising, blog, social media about.
Here’s some ideas from Auntie Kate to spark your creativity!
First up, some shoe-centric
Quick Merchandise Photos for your Consignment or Resale Shop.
Posted in 5- Minute Fixes, Functional Friday, Shopkeeping talk, tagged advertising, blogging, Facebook, merchandising, resale shopkeeping, selling, web on August 7, 2015| 2 Comments »
Nothing better than showing pix of your current merchandise on your social media, is there?
Well, yeh there is. Showing a little (more…)
The Blog of
Too Good to be Threw is the flagship site of the TGtbT Family of Sites for the Professional Resalers
-
Join 2,063 other subscribers
Let’s be Social
Meet Kate
What Kate said about:
When Kate said it:
Read more about:
accepting accessories advertising blogging buy-outright christmas competition consignment consignors customers daily operations display email employees Facebook Halloween holidays home decor HowToConsign.com learn a lot markdowns merchandising NARTS Conference perceived value Products for the Professional Resaler profit promotions resale shopkeeping sea of sameness selling shop local small business social networking starting a consignment shop success thought for the day Thrift Twitter web word of mouthMost Popular Posts
Auntie Kate The Resale Expert 