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Posts Tagged ‘small business’

To be a resaler means that I am proud….

Posted in My Favorite Things, quotations of use, Shopkeeping talk, tagged , , , , on November 4, 2015|

If your shop’s web site has a link to any of HowToConsign.com‘s pages and articles (“How to Prepare Your Items” is a favorite!), or to any one of HowToConsign.org‘s blog posts (maybe “9 Tips to Avoid Consignment Hassles with your Fashion Apparel” or “9 Tips to Avoid Consignment Hassles with your Home Decor” would pre-educate incoming suppliers?) just send me the URL of your page, and get this frameable print (without the watermark, of course) for free!

Oh yeh, and I’ll also put your shop’s web site on the #1 Google-ranked Resale Shop Directory! But then, you knew that.

To be a Resaler printable graphic

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Using the news to polish your shop’s rep

Posted in economics of resale, Shopkeeping talk, Teeny Tips, tagged , , , , , , on October 28, 2015|

I’m on a kick right now about using current news trends to let folks know about your shop. Take a gander at this ad campaign:

boycott black Thursday

Notice that this mega-chain is merely saying something which your shop probably can as well: closed on Thanksgiving, opening at X time Thanksgiving Friday. But they have aligned themselves with current news (about REI being closed on Black Friday) and used that trend to their advantage.

The emotion this announcement means to evoke? Gee, they’re really family-oriented. I think that’s great and I should shop DSW. 

Note also that this message is “signed” by their  CEO. Do you sign your announcements by your title?

Good swipe file material for your consignment or resale shop’s swipe file. Go visit Boycott Black Thursday on (what else) Facebook. Gather some ideas!

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Life’s too short to sell boring shoes.

Posted in Shopkeeping talk, tagged , , , , on October 16, 2015| 2 Comments »

If there’s one thing that resale customers can’t get enough of (well, shoppers in general, right?), it’s shoes. And shoes, too, are SO much fun to advertising, blog, social media about.

Here’s some ideas from Auntie Kate to spark your creativity!

First up, some shoe-centric

(more…)

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Need some customer tips to share?

Posted in 5- Minute Fixes, Not-for-Profit Resale, Shopkeeping talk, Teeny Tips, tagged , , , , , on October 8, 2015|

What shall I post on my social media today? Auntie Kate has some ideas...Tired of always posting “buy buy buy” messages in your social media? Believe me, your viewers/ followers/ fans are even more tired of reading nothing but these over and over.

Break up your blatant advertising with something social. Like tips, jokes, thoughts.

In fact, rule of thumb is, (more…)

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Find job applicants with a sense of humor

Posted in 5- Minute Fixes, economics of resale, Shopkeeping talk, Slices of (my) life, tagged , , on September 17, 2015| 5 Comments »

There’s nothing worse than working with new hires who JUST DON’T GET your sense of humor. They may be wonderful talented folks, but believe me, your (more…)

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