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Posts Tagged ‘success’

Hot enough for you?

Posted in economics of resale, Shopkeeping talk, tagged , , , , , , , on June 25, 2016|

Hot enough to fry an egg on the sidewalk? A creative consignment solution from TGtbT.com

For more HOT ideas to keep your consignment or resale shop cookin’, click the egg!

Too hot to shop.

How to get the register jingling when it’s too hot to shop?

How about holding a sizzling

Virtual Sidewalk Sale?

Here’s how:

Pick about half a dozen great buys from your consignment or resale shop’s stock to feature each day of your promotion. Be sure to select items that will appeal to a variety of virtual shoppers.

Photograph them… together or separately. (Add your shop logo and contact info to the photo!)

Decide how your online fans, friends, followers can call dibs/ purchase these items. Post on every social media site that you can… including the front page of your web site and on your blog.

Post a new batch every day at your audience’s optimal time, being sure to leave time for those eager shoppers to get in to buy/ pick up that day!

Do this every day for as long as it works, or until your actual sidewalk sale, whichever comes first.

Bonus points for turning your swing shop into a “Virtual Sidewalk Sale” showcase… it’s fun and it’ll motivate those who DO come in to start following your social media.

Photo by Pockafwye via Flickr Creative Commons

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Intimidated or Inspired? Your choice.

Posted in Shopkeeping talk, tagged , , , on June 15, 2016| 4 Comments »

intimidated or inspired by tgtbtYou learn of, encounter, or even meet and chat face-to-face with a successful resaler.

Doesn’t matter if that person has a consignment, buy-outright, or NFP thrift shop.

Doesn’t even matter if their business

(more…)

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5 “oops!” moments in consignment and resale

Posted in 5- Minute Fixes, Shopkeeping talk, tagged , , on March 22, 2016|

Avoid these "oops" moments in your consignment or resale shop, advises Auntie Kate of TGtbT.comOnce upon a time, I dreamed up a promotion where every one of my customers who returned a postcard to my shop would get entered into a drawing for a $50 gift certificate.

Trouble was, I didn’t get someone else to proofread my copy…

And it so happened that about fifty of my customers mis-read it, thinking

THEY would receive a $50 gift certificate just for returning the postcard.

Chances are, everyone who read it thought the same, but most of them had the good sense to realize that that was probably NOT what Kate meant.

Now that was an “Oops!” moment.

So in an effort to save you the embarrassment, financial cost, or lost business that you might make, here’s 5 ways to avoid an “oops” in your business.

  1. Make sure your web site tells the world where you are. I just visited one, very attractive, consignment shop web site with six pages. The usual: Home, About, How to Consign, Gallery, and so on… but there was only one place where I could actually determine where this shop was. It was (finally!) on the Contact Page… and even there, it as way down at the bottom of the page.
  2. You work so hard on your broadcast emails. Provide multiple links in that email to your web site or your Facebook page, so folks can refresh their memories on why they adore your shop, where you are (see number one above!) and when you’re open.
  3. In the news? Terrific! When strangers click to go to your site, make sure your home page assures them that they’re in the right place. Something as simple as a nice big photo front and center of the reporter in your shop (taken by a friend or staffer) with a “Thanks, Susie Cutesie and Channel 7 News, for stopping by the other day!” Leave it up for a week or two, then swap it out with another “talk-of-the-town” moment.
  4. An oops that’s all too easy to make. And a simple memory trick to avoid making your friends, followers, and fans wince (not to mention your high school English teacher.)
  5. And last but most definitely NOT least… get somebody else to proofread your public announcements and promotional copy. Not just for typos, but for understanding. Better yet, get several somebodies. That way, you won’t have to hand out $50 gift certificates right and left.

A few more “oops” moments: Here and here.

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Another reason you need a web site.

Posted in Really good ideas, Shopkeeping talk, tagged , , , , on February 2, 2016|

There’s a zillion reasons any consignment, resale or thrift shop needs an active, attractive web site.

Invite potential customers into your consignment shop via email.Shops that rely solely on (more…)

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Countdown to Clearance

Posted in economics of resale, Shopkeeping talk, tagged , , , , on January 21, 2016|

Looking forward to clearing out your racks of winter items this month?

Clearance sales, bag sales, dollar racks (which of course don’t have to be ONE-dollar racks) and BOGO events are great. So’s this idea, which I’d use NOW, before your clearance gets going seriously.

I call it the (more…)

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