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Posts Tagged ‘starting a consignment shop’

Sweetest Gift for Customers: Candy bars!

Posted in Shopkeeping talk, Teeny Tips, tagged , , , , on April 28, 2017| 2 Comments »

Sometimes, you just need a little gift to make customers feel special.

How about (more…)

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Time to redesign your web site?

Posted in Shopkeeping talk, tagged , , , , on April 21, 2017|

Time to redesign your consignment or resale shop's web site?

Did you know you can turn a “blog” into a web site with one click of your mouse? Read more.

I came across an easy check list you might use to determine whether it’s time (or past time!) to freshen up your consignment, resale or thrift shop’s web site.

My comments, in italics, are (more…)

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Cluttering for Close-Ups

Posted in Shopkeeping talk, tagged , , , , , , , on April 20, 2017|

Most of the time, we fight clutter in our shops, of course.

But sometimes, messing the joint up, cluttering the sales floor, is a must.

Like when you’re taking some photos of your merchandise for use on your web site, your social media, your print ads or brochures. You want to show the variety a “new” merchandise shop simply can’t match; you want to imply that wonderful find-a-treasure aspect of shopping with you; and you want to tempt them to come in quick before it’s all gone!

For example, piling on

(more…)

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Detailed info on markdowns?

Posted in economics of resale, Shopkeeping talk, tagged , , , , , on April 19, 2017|

You’ve read about those shops to which I offer Kudos: they’re doing something extraordinarily wonderful. I love sharing these ideas to inspire and you love reading them!

Well, once in a while, I feel the need to share an anti-Kudos situation with you, and so today I present  a screen shot from a shop’s broadcast email. See what you think:

Confusing shoppers is not the best choice for consignment & resale shops, says Auntie Kate

Now, I understand that a shop would request or even require the shopper to “mention this post”. That helps with ascertaining results. I can even occasionally live with (reluctantly, but I’m fighting an uphill battle here) requiring shoppers to do their own math. (But please, don’t make it a habit.)

But seriously, making it so complicated that you have to include “See employees for more detailed info” ?

Really? I need to have a detailed discussion with every individual piece of merchandise I consider buying, just to find out how much it is? I’d be waiting in line to talk to that employee rather than finding yummy things to buy.

Not my idea of a fun way to shop. Would it be yours? So why would you make it an ordeal to patronize your shop?

See more Markdown Madness examples.

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Need a secondhand novel?

Posted in I've been meaning to tell you, My Favorite Things, Shopkeeping talk, tagged , on April 18, 2017| 2 Comments »

TGtbT.com thinks you'll enjoy this novel about consifgnment and resale shopkeepingSecond Hand, by Michael Zadoorian, will make any shopkeeper smile.

Richard, the proprietor of the imaginary shop Satori Junk, travels from estate sale to thrift store to garage sale in search of (more…)

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